Mel Brown Impressive PR

Mel Brown- Impressive PR




Mel Brown is the founder and owner of Entertainment based PR company 'Impressive PR'. Her company covers industries such as Music, Comedy, Theatre and other large events such as Edinburgh Festival! The company has a roster of artist's such as Snow Patrol, Coldplay and the giants that are Muse! So here's what Mel has to say on to get your band's name out...

As the founder of a very successful PR company (Impressive PR), could you please describe to me what exactly you do to help artists with their careers in the music industry? 

Not all PR companies are the same as ours. We can offer advice at a very early stage - which could be - you are not ready to be placed in the media!  Or it could be that we help to get the image right.  We come up with a strategy - this is bespoke to the band and then once this is agreed implement the campaign.  We are the people who get you coverage in the press and online via our contacts.  Obviously the music has to be good too!

How important do you feel PR is to the success of a musician/artist in today's industry? 

Massively key without this how are the public going to know who you are?

If there is one piece of advice you could give to an up and coming musician/artist what would it be and why?  

Don't put out any music until you are really ready - ideally you will have a good /experienced manager and team around you 

What is the most common mistake you see in a majority of musicians today that impede them in their progress to achieve their full potential in the industry? 

Putting out music when you are not ready!

How often do you think a band/artist should be rehearsing on a weekly basis to stand a chance of competing on a performance level, with other professional working bands in the industry?

If you are committed ideally every day!